Abe Rakov | Sports & Co.

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Oliver Buchannon

Abe Rakov

College Athletes Were Worth Nothing. Now It's an $8 Billion Market.

May 26, 2026

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5 min read

College Athletes Were Worth Nothing. Now It's an $8 Billion Market.

The money is real. The infrastructure to capture it barely exists.

Everyone Says AI Will Cut Jobs. In Sports, It's Adding Them.

May 19, 2026

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5 min read

Everyone Says AI Will Cut Jobs. In Sports, It's Adding Them.

Inside front offices the tools are clearing busywork, not desks.

Friction, Tater Tots and the War on the Couch

May 12, 2026

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5 min read

Friction, Tater Tots and the War on the Couch

The toughest competitor in the live-event business is the screen at home.