Q2 2026 Sports & Co. Subscriber Survey

This website uses cookies

Read our Privacy policy and Terms of use for more information.

Takes about one minute to complete. Your individual answers won't be shared or attributed, as we only report results in aggregate.

Email*

1.What do you think is the biggest change coming to the sports industry in the next few years?*

How revenue is generated

Regulation and legal rules

Technology and data

Competition for talent

Fan engagement / behavior

2.Which of these is the most currently overhyped?*

AI and automation

Private equity and outside investment

New media and streaming deals

Premium and luxury hospitality

Impact of sports betting and gambling

3.Where's the biggest opportunity for your organization right now?*

New revenue streams

Reaching new audiences

Getting more out of your data

Premium and hospitality experiences

Partnerships and sponsorships

4.What's holding your organization back the most right now?*

Budget and resources

Outdated systems or processes

Not enough staff

Internal bureaucracy

External rules and red tape

5.Where do you think the sports industry is slowest to act? *

Adopting new technology

Generating new revenue

Hiring and developing people

Reaching younger audiences

Making decisions

6.What's the biggest challenge in the sports industry that people aren't talking enough about?*

For the people who run sports.

23,000+ people who work inside sports organizations already subscribe. 100% free. Delivered every Wednesday morning.

I consent to receive newsletters via email. Terms of use and Privacy policy.